Monday, May 16th
1: FAQs About Taxonomies & Metadata
9:00 a.m. - 12:00 p.m.
Joseph A. Busch, Senior Principal, Project Performance CorporationRon Daniel, Disruptive Technologies Director, Elsevier
When the subject of improving search arises, discussions of
taxonomies and metadata are sure to follow. Taxonomies may
be used behind the scenes in a search implementation, or can
be part of the user interface as a useful adjunct to searching.
But what are taxonomies? How do you get a good one? How do
you get metadata that associates the taxonomy with your content?
This tutorial will answer those key questions, along with
others such as:
- Does adding a taxonomy mean replacing my search engine?
- What kinds of taxonomies are there, and what do I need?
- Can I get a taxonomy off-the-shelf or create one with
software?
- How can we make our current search engine better?
- How can I sell my management on a taxonomy project?
2: Search and Content Management: Putting the Puzzle Pieces Together
9:00 a.m. - 12:00 p.m.
Seth Earley, President, Earley & Associates Inc.
Taxonomy, metadata, a search engine, and a navigation structure—pulling
all these elements together is like solving multiple jigsaw
puzzles with a lot of extra pieces. This workshop will discuss
how to build an effective content management strategy based
on these various components, all of which ultimately support
improved search and findability. A hands-on exercise that presents
actual problems and solutions will illustrate how to make your
content management system, search engine and other components
really work together.
3: FAQs About Enterprise Search
1:30 p.m. - 4:30 p.m.
Avi Rappoport, Consultant, Search Tools Consulting
Learn the fundamentals about how enterprise search
engines differ from public Web search engines, and how they
are the same. Acquire a solid grounding on how search engines
work, from indexing to the actual search to the results display,
using real-world examples so that you can make the most of
the intensive, in-depth sessions at Enterprise Search Summit.
This workshop will cover robot spiders, general index structures,
simple query parsing, retrieval, relevance ranking, and designing
usable search interfaces. It will explore the three core aspects
of enterprise search: search functionality, content searchability,
and interface. There will be some time to discuss attendees’
experiences with enterprise search and suggest directions
for improvement.
4: Taxonomy Governance
1:30 p.m. - 4:30 p.m.
Joseph A. Busch, Senior Principal, Project Performance CorporationRon Daniel, Disruptive Technologies Director, Elsevier
Once you have developed and deployed a taxonomy,
how should you keep it and the associated metadata updated
to reflect all the changes in and around the organization?
What kind of a team is required to maintain the taxonomy,
what skills and tools do they need, and what governance processes
should they follow? This tutorial covers these areas:
- Best practices for designing and building maintainable
taxonomies and metadata
- Sources of change; i.e., organizational changes, SME
input, end-user feedback, tagging difficulties
- Two fundamental processes every organization should implement
to maintain its metadata and taxonomies
- Additional processes to prioritize and plan for maintenance
operations
- Team structures used by different organizations to manage
changes to their taxonomies, metadata, and search engine
- How to select which governance processes an organization
needs, and how to avoid the ones beyond its capabilities
5: Information Architecture & Search
1:30 p.m. - 4:30 p.m.
Peter Morville, President, Semantic Studios, & Author, Search Patterns
Interface stands on the shoulders of infrastructure, and user
experience relies on the foundation systems of information
architecture. The biggest problem on today's Web sites and
intranets is findability. In this half-day seminar, Peter
Morville covers information architecture from top to bottom,
explaining how search and navigation systems can be designed
to support and shape user behavior. In this workshop attendees
will:
- Explore the fundamental relationships between taxonomies,
metadata, search engines, and the user experience.
- Explore the concepts, methods, and tools that are needed
to practice information architecture successfully.
- Learn how to make the information on your Web site or
intranet more useful, usable, accessible, desirable, credible,
and findable.
- Discuss best-in-class examples drawn from corporate,
e-commerce, education, and government Web sites and intranets.