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Solving Your Findability Dilemma
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May 17-18, 2005 (Preconference Workshops: Monday, May 16) Hilton New York - New York, NY
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Continental Breakfast
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Sponsored By: Convera
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Taxonomies Are Dead, Long Live Taxonomies!
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Sharon Flank, Principal, DataStrategy Consulting, LLC
Nearly every search solution includes a taxonomy component today,
but not every application is suited to the use one. Sharon Flank
suggests that in the long run, taxonomies may even disappear,
and that they are a patch to tide us over until searching gets
better. If you are careful, you can avoid taxonomies entirely,
or at least minimize the amount of time they suck away from
more productive endeavors—like finding what you need and
acting on it. This provocative session discusses some of the
weaknesses of taxonomies, how to get the most out of them when
you do use them, and about strategies and tools than may replace
them in the future.
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Inside the Enterprise: Taxonomy Challenges
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Tracy Lunt, Supervisor, Search Solutions, DuPont
DuPont has been extremely successful in forming a unique team
that blends people from both information science and information
technology to create and support taxonomies. Technology can
help with the taxonomy creation process, however, it must be
used appropriately, with an understanding of its benefits and
limitations. Hear several case studies from actual projects
that have been implemented inside DuPont over the last 3 years,
along with missteps and key learnings discovered along the way.
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The ROI of Metadata: How to Balance Cost & Value
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Ray Luoma, BAU Solutions Canada
Metadata is one of the key enablers to effective enterprise
search. The effort and cost of creating useful metadata often
result in metadata being ignored or implemented inconsistently
across the enterprise. Learn how to identify and balance the
value and the cost of developing metadata, how to prioritize
differing levels of content description (i.e., Lou Rosenfeld’s
“content value tiers”) depending on a variety of
criteria, and get practical tips on how to minimize costs related
to implementing metadata standards and policies.
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Coffee Break — Visit the Enterprise Search Showcase!
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Sponsored By: Convera
The Enterprise Search Showcase features tabletop
displays and demonstrations by 26 leading enterprise search
software and solutions vendors. Attendees are invited to browse
the displays and compare the features of the different products
by talking with knowledgeable support staff from each company.
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Enterprise Search Clinic
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Sponsored By: Convera, Inxight, ISYS Search Software
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Search Analytics, Metrics & Log Analysis
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Avi Rappoport, Principal, Search Tools Consulting
We all want to know what our users are looking for and whether
they found the right answers. While search logs themselves can't
give the complete picture, we can use them to tease out some
insights, ranging from the most popular queries and trends over
time to problems with site information architecture to opportunities
for additional products, features or partnerships. This session
will survey the current state of the art of search analytics
and share examples of how this information can be applied.
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Inside the Enterprise: Using Search Logs to Improve Search
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Dr. Neil Margolis, Associate Director, Research Information Management, Wyeth
Neil Margolis “owns” the enterprise search business
at Wyeth, but it’s not his only responsibility. He and
another staff member have used search logs and user feedback
to enhance the search functionality of the search engine they
deployed in 2002. They’ve tripled the inquiries to over
2,000 per day and decreased the negative feedback as they’ve
made improvements. Learn how search logs and analysis can help
you boost the performance of your search engine.
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Attendee Luncheon
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Sponsored By: Atomz
Enjoy a delicious lunch and make the most of this networking
time at Enterprise Search Summit to talk with
colleagues, sponsors, and speakers about questions, problems,
and challenges you are facing.
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Inside the Enterprise: Search & Your CMS
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Mary Moulton, Taxonomy Specialist, Air Products Clay Collins, KM Team Lead, Air Products
Users should be able to search and browse information in a context
that
promotes dissemination, learning, and application. In this case
study, the Air Products team will discuss how they are implementing
a metadata-driven architecture that integrates search and CMS
as part of the second phase of their project. Using KM approaches
such as communities of practice, they are influencing the development
of taxonomy site structures, thesauri, metatagging, and design
of content for reuse.
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Expert Insights
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Seth Earley, President, Earley & Associates Tom Reamy, Chief Knowledge Architect, KAPS Group
Join this panel of experts as they share lessons learned and
point out highlights of the Air Products case study. Integrating
search and CMS is a complex problem, as is making the decision
about whether to use the search function that may be part of
your CMS. Listen and discuss these questions and others with
our experts and Mary Moulton and Clay Collins from Air Products.
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Enterprise Search Clinic
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Sponsored By: Endeca Technologies, SER Solutions, Inc., Oracle
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Coffee Break — Visit the Enterprise Search Showcase!
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Sponsored By: Convera
Take advantage of this last chance to talk with experts from
the leading enterprise search software companies, pick up some
materials, and learn how their products might meet your needs.
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Next-Generation Search: Faceted Navigation
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Tom Reamy, Chief Knowledge Architect, KAPS Group
Faceted navigation is an innovative approach to search that
is flexible and can be adapted to support a variety of user
information-seeking behaviors. Facets are easier for users to
understand due to their orthogonal definition and easier to
develop due to a dynamic integration of browse and search. Learn
what faceted navigation is and how it works, and explore the
many issues that need to be understood to fully tap into the
power of faceted navigation for searching both structured and
unstructured data sources.
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Inside Site Search: Multifaceted Search
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Mike Moran, Distinguished Engineer, Content Discovery, IBM
See an example of how multifaceted search (also known as faceted
navigation) can help your organization find and deliver the
right information for your customers. Hear about how IBM justified
the investment, chose the right technology, and implemented
it—and what the results have been. This case study is
about a large, customer-facing site, but the strategies and
technology apply equally well to internal search applications.
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On the Horizon: The Outlook for Enterprise Search
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Joseph A. Busch, Senior Principal, Project Performance Corporation Avi Rappoport, Principal, Search Tools Consulting Peter Morville, President, Semantic Studios, & Author, Search Patterns
Hear the outlook for the enterprise search industry
from these three respected industry experts. What can you expect
to see in the future in terms of trends and developing technologies?
Which companies are likely to survive and thrive? Which are
up-and-coming and worth watching? Join the discussion about
important areas of innovation such as dynamic taxonomies, expertise
location and collaboration, multilingual support, search analytics,
visualization, and navigating structured and unstructured information.
Explore how trends such as enterprise information integration
play into search and findability. Wrap up your Enterprise
Search Summit experience by participating in this lively
dialogue among colleagues.
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