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Solving Your Findability Dilemma
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May 15-16, 2007 (Preconference Workshops: Monday, May 14) Hilton New York - New York, NY
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| General Conference - Day Two: Wednesday, May 16th, 2007 |
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BREAKOUT F
9:00 am
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9:30 am
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Breakout F-1 — Search as a Decision-Making Tool [Sutton Center]
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Kevin Gough, Senior Product & Marketing Manager, Google
To make search an effective decision-making tool, your search engine
needs to intelligently deliver information from both static content and
dynamic business applications. From inventory levels to sales
opportunities and product defects, constantly changing information in
business applications (i.e., CRM, ERP, BI) are critical information
sources. This session addresses the integration and indexing challenges
of dynamic business applications, how to present information from
multiple sources in a user-friendly way that takes advantage of rich
presentation possibilities, and how to ensure the security of business
application data.
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Breakout F-2 — Desktop Search in the Enterprise [Sutton South]
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Dave Goebel, President, Goebel Group, Inc.
The session explores the use of desktop search in the enterprise,
including tools from Google, Microsoft, Yahoo!, X1, Copernic, Autonomy,
ISYS, and others. From productivity gains to compliance issues,
enterprise desktop search tools can assist in finding e-mails,
documents, and other useful information on the desktop and in e-mail
file servers. Learn about enterprise desktop search tool policies and
best practices and why they are needed. Hear how to integrate desktop
search tools with enterprise search, what works with what, and how to
include search in the enterprise workflow.
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Breakout F-3 — Tuning Your Search Engine: Metrics and Log Analytics [Regent]
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Avi Rappoport, Principal, Search Tools Consulting
It is not just enough to deploy your search capability and add a
taxonomy or integrate it with your content management system, if your
end users are still not finding what they want. Tuning or enhancing
search is an arduous process, but some best practices are rapidly
emerging. Avi Rappoport and the case studies she describes offer
powerful examples of how search logs, metrics, and analytics can open a
window into user behavior and allow you to improve search to meet user
expectations.
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BREAKOUT G
9:45 am
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10:15 am
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Breakout G-1 — Text Analytics for Market Intelligence Applications [Sutton Center]
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C. David Seuss, CEO, Northern Light
Entering the World of Secure Search [Sutton Center]
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Jerome Pesenti, Chief Scientist and Co-Founder, Vivisimo
Search engines may uncover flaws in existing security frameworks and
expose either restricted content itself or verify the existence of
hidden information to unauthorized users. This session addresses
security requirements for an enterprise search solution. Search engine
security is a form of access control restricted to the context of a
search application, ensuring that users can only access information
they are permitted to see. Vivísimo will outline its work in
developing an application that searches content across a record
management system, email archives and file servers for a large
insurance provider currently under litigation.
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Breakout G-2 — Search as a KM Cornerstone [Sutton South]
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Amin A. Negandhi, CEO, Echelon Consulting L.L.C.
Hear how AT Kearney used search technology as the foundation for an
entire knowledge management system in an organization where building
and managing intellectual capital is mission-critical. The result,
called @Knowledge, has become a must-go daily destination for all AT
Kearney consultants. Gain insights into the selection process,
including decisions about search versus document management, key
criteria in selecting a vendor, and the deployment process and pitfalls.
Getting Stakeholders' Support for Search and Taxonomy Projects [Sutton South]
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Jie-hong Morrison, Search Engine & Taxonomy Consultant, Computer Technologies Consultants
You are a believer, but do others on your project think the same way?
How can you get support for your search and taxonomy efforts before you
are able to demonstrate their value in real-world applications? Learn
some educational strategies that are critical to successful taxonomy
and search integration and hear practical insights on how to speak your
audience's language to get the buy-in you need from your clients,
management, and other project stakeholders.
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Breakout G-3 — Mining Data to Improve the User Search Experience [Regent]
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Marcia Kerchner, Principal Information Systems Engineer, MITRE Corp.
Learn about a methodology used over the past 4 years to improve the
user search experience at IRS.gov. The approach focuses on
understanding users' information-seeking problems and who has the
problems, and then applying appropriate solutions. Information is
gathered through ongoing analysis of site usage reports, satisfaction
surveys, and help desk reports, plus a working relationship with the
content owners. Hear about resulting improvements in user satisfaction
scores and decreases in contacts with the help desk.
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BREAKOUT H
10:30 am
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11:00 am
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Breakout H-1 — Blending Folksonomies & Taxonomies for Cost-Savings & Precision [Sutton Center]
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Brad Allen, Founder & CTO, Siderean Software
The rapid emergence of user tagging has generated interest in
folksonomies for knowledge management within the enterprise due to its
potential positive impact on the cost and quality of human-generated
metadata. This interest occurs in the context of varying levels of
commitment to more traditional methods using controlled vocabularies,
corporate taxonomies, and/or automated metadata generation, all of
which have met with varying degrees of success in implementation. Brad
Allen discusses work on systems and business processes that attempt to
achieve the cost and usability benefits of folksonomic approaches and
the precision of taxonomic and/or ontological approaches.
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Breakout H-2 — In Search of the Next Google: The Upstart Panel [Sutton South]
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Moderator: Joseph A. Busch, Senior Principal, Project Performance Corporation Barney Pell, Founder & CEO, Powerset, Inc. John M. Pierre, Founder, Linguastat Mike Svatek, Director, Marketing & Product Management, Baynote, Inc.
Since 2004, venture capitalists have poured more than $350 million into
almost 80 Internet search startups. Many are convinced they can become
the next Google of consumer search, or that they can challenge the
leaders in the enterprise and site search space. Hear directly from
several of these “upstarts,” and get an inside glimpse how they are
pushing into the next generation of search technology.
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Breakout H-3 — The Search Engine as a Platform for Application Development [Regent]
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Ted Sullivan, Vice President & Chief Technology Officer, Raritan Technologies
Enterprise search is emerging as a new platform for application
development, often replacing traditional legacy client/server
applications and Java intranet navigation portals. Hear how some
organizations are getting ROI from enterprise search by building
complex metadata-driven, applications-leveraging enterprise search
services. See examples including multiple data source integration
(RDBMS, WWW, Search Engines), metadata extraction, taxonomy and
workflow integration.
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Coffee Break — Visit the Enterprise Search Showcase!
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The Enterprise Search Showcase
features tabletop displays and demonstrations by leading enterprise
search software and solutions vendors. Attendees are invited to browse
the displays and compare the features of the different products by
talking with knowledgeable support staff from each company.
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WEDNESDAY KEYNOTE: Enterprise Search in a 2.0 World
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Oz Benamram, Chief Knowledge Officer, White & Case LLP
Search is no longer just an application for finding information. It
is a key process for supporting actions within any organization. The
shift to information overflow requires us to exercise attention
management to help our users and clients put relevant information into
focus and then help them transform that relevant information into
actionable answers. The next generation of search solutions will
produce a more efficient process to support the evolution from browsing
to searching to finding to knowing.
This forward-thinking keynote discusses what to expect from the next generation of search, including:
- Improved speed and ease of locating relevant answers and proactive alerts to users
- Increased scope of search, including unstructured media, and audio and video formats for business intelligence
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Presentation of two-dimensional information as multidimensional
knowledge, providing navigation and visualization of information in
context
- Leveraging technology and workflows to eliminate inefficient processes, automating the profiling process
- Integration of collaborative Web 2.0 concepts, adopting social networks, wikis, tagging, notifications, and mashups
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Attendee Luncheon
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Sponsored By: Microsoft Tellme
Join your colleagues and the Enterprise Search Summit
instructors and sponsors for lunch and thought-provoking discussions.
Share questions, experiences, and problems, and maybe find some answers
while you enjoy a delicious meal.
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Semantic Intelligence in a Knowledge-Intensive Environment
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Dante Casati, Technology Monitoring and Strategic Planning Direc, ENI
ENI, one of the largest oil companies in the world, describes how
people in the field of R&D and technology management leverage the
advantages of semantic search. This session demonstrates how ENI uses
semantic technologies to: 1) improve precision and effectiveness in
searching, selecting and tracking information; 2) enable implementation
of search strategies mimicking mental processes of researchers and
technology specialists; 3) automatically organize the company's
knowledge assets in relevant taxonomies, ensuring security and
compliance, and fostering knowledge sharing and cooperation; 4)
implement a high-productivity monitoring process of internal and
open-source information, suitable for deep exploration of repositories
to identify hidden relations among concepts.
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Concept Searching: Latent Semantic Indexing as an Alternative Search Technique
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Joseph Tragert, Director, Market Development, EBSCO
Concept searching, using latent semantic indexing (LSI) techniques,
enables searchers to find more information. Rather than simply
returning results containing specific keywords, LSI engines return
results that are conceptually related to a search phrase, paragraph, or
entire document. The LSI process includes a unique method of content
classification based upon multidimensional vector spaces. These results
can be even more compelling because LSI methods allow rapid integration
of dissimilar date types with minimal coding or data preparation.
Specific examples shown in this session include concept searching on
patents and in premium business periodicals.
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Product-Centric Search: Models for Extracting Implicit Metadata from Unstructured Content
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Seth Earley, President, Earley & Associates
Product search illustrates a number of search techniques that can be
used to create innovative search solutions. This includes integration
of structured and unstructured search, entitiy extraction, metadata
mapping across systems, federated search, faceted result filtering,
problems of embedded data, and varying unstructured information
formats. This session examines each of these approaches, provides
lessons for tackling complex search challenges, and discusses implicit
versus explicit metadata and retaining search context as metadata.
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Facets for Organizing Enterprise Content
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Tom Reamy, Chief Knowledge Architect, KAPS Group
Faceted navigation is a powerful new approach that combines the best of
search and browse, but, to date, most faceted navigation applications
have been developed for e-commerce sites that deal in “things,” from
wine to computers to hardware. The world inside the firewall is very
different in the focus of an application and the concentration on
documents rather than things and poses special challenges for
developing a faceted navigation application for the enterprise. This
session looks at an ECM project that applied a faceted approach to
organizing enterprise content and the design and development issues.
These included the initial design of the facets, which facets to
include, what facet structures were needed to support multidimensional
filtering, how to integrate taxonomies and facets, and how to design
the best user interface for an application that included search,
subject taxonomies, and facets.
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Break — Visit the Enterprise Search Showcase!
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The Enterprise Search Showcase
features tabletop displays and demonstrations by leading enterprise
search software and solutions vendors. Attendees are invited to browse
the displays and compare the features of the different products by
talking with knowledgeable support staff from each company.
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Trends to Watch in Enterprise Search
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Stephen E. Arnold, Managing Director, ArnoldIT.com Robert Peck, Managing Director, Bear Stearns Stuart Kauder, Chief Executive Officer, Accoona
In this endnote session, Steve Arnold will discuss the hot topic of
whether text mining can save enterprise search, and comment on the
principal themes of this year's conference, including the platform
strategies of Autonomy, Endeca, and Fast Search & Transfer; the
rapid shift from "findability" to the higher value concept "business
intelligence"; and the increasing presence of Google and its Googleplex
technology. Following his comments, the panelists will offer rebuttals
and their views of these and related issues.
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Organized by:
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