Seth Grimes is an analytics strategy consultant at Alta Plana Corporation, located near Washington DC. Seth is also a leading industry observer, focusing on business intelligence, text and content analytics, and decision support systems. He is a long-time InformationWeek contributing editor, text analytics channel expert at the TechTarget's BeyeNETWORK, and founding chair of the Text Analytics Summit and the Sentiment Analysis Symposium. Follow him on Twitter at @SethGrimes.