Jeff Fried is CTO of BA-Insight, focused on strategic applications of search technology. He came to BA-Insight from Microsoft where he served as technical product manager for all Microsoft enterprise search products. Jeff is a frequent speaker and writer in the industry, holds 15 patents and has authored more than 50 technical papers, and has led the creation of pioneering offerings in next generation search engines, networks, and contact centers. He is a co-author of two new books: Professional SharePoint 2010 Development and Professional Microsoft Search.