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Delivering Bottom Line Results
November 16-18, 2010
Renaissance Washington, DC Hotel - Washington, DC
General Conference - Day Three: Thursday, November 18, 2010
Overview Day One Day Two Day Three
Continental Breakfast
8:00 a.m. - 9:00 a.m.
Keynote: The Resilient Organization
9:00 a.m. - 10:00 a.m.
Dave Snowden, Founder & CTO, Cognitive Edge
In trying to create robust and successful enterprises, organizations have traditionally attempted to eliminate uncertainty through techniques such as scenario planning, risk assessment, process control, and using such programs as Six Sigma. However, the level of uncertainty and the consequences of failure have continued to create major problems for governments and industry alike. This presentation takes a radical new approach to uncertainty and supplies strategies to absorb uncertainty rather than eliminate it, thus creating a resilient organization. Resilience involves the recognition that failure of some type is inevitable and that what matters is early detection of failure and rapid recovery. Such approaches involve using modern technology to augment human sensor networks and distributed cognition (commonly but mistakenly referenced as crowd sourcing, or wisdom of crowds). Snowden looks at the basic principles and drivers of the shift from robustness to resilience and outlines new methods and tools to move strategy from a linear process developed and implemented over months to dynamic real type approaches with rapid adjustment of objectives, funding, and resources. He examines the way in which modern organizations are focusing on effectiveness, rather than efficiency, creating flexibility in organizational structures, and installing information systems that can support dynamic interaction. Using real-world examples and providing practical tips, Snowden emphasizes an ecological approach to creating resilient 21st-century enterprises.

Coffee Break in the Enterprise Solutions Showcase
10:00 a.m. - 10:45 a.m.
Leveraging Faceted Search for Project, People, and Socio-Collaborative Experience Discovery
10:45 a.m. - 11:30 a.m.
Donna Cuomo, Chief Information Architect, Center for Information & Technology, MITRE Corp.
Krista Kennedy Groenwoldt, Information Architecture Service Manager, MITRE Corp.
Until recently, MITRE's search strategy focused on full-text indexing, which helped reach the breadth of MITRE's distributed resources but could not help users learn about relationships between projects and customers or discover connections between projects, communities, people, and other types of information. To meet this need, the company built and deployed a custom-faceted search/information discovery platform called Answers using a commercial technology that provides a new perspective of MITRE's information space. This talk will discuss the value add to the corporation of using faceted search techniques to improve enterprise information relationship discovery and highlight the types of questions our users can now answer and the new connections they are able to make. It will also discuss some techniques used to mine data from a user's "corporate digital footprint," enhance it with self-declared profile information, and leverage the vendor's capability to automatically merge multiple data sources into a common data model to create meaningful views.

Information Discovery/User Experience
11:45 a.m. - 12:30 p.m.
Moderator: David Ian Forbes, CEO, Emantix
David Austin, President, Contextware, Inc.
Renee Braden, Manager, Archives, Records, and Special Collections, National Geographic Libraries & Information Services
Sharon Flank, Principal, DataStrategy Consulting, LLC
Anthony Allen, Director, Digital Media, American Society for Training and Development
While search may appear to be the preferred method for navigating enterprise content, there are in fact many useful ways to meaningfully connect users to information. All can be used to enable users to find what they need. Each has benefits and drawbacks, and each has the potential to be implemented effectively based on the nature of the organization and the issues at hand. Ultimately, the key to success for any of these approaches is whether they make life easier-or harder-for the knowledge worker. This panel provides a broad view of both technologist and practitioner successes and failures in navigating information, with a strong emphasis on methods and techniques to optimize the user experience.

Attendee Lunch in the Enterprise Solutions Showcase
12:30 p.m. - 2:00 p.m.
Making Meaningful Connections: The Redesign of Recruitladder.com’s Search UI
2:00 p.m. - 2:45 p.m.
Jeff Gothelf, Director of User Experience, TheLadders.com
In job search, not unlike online dating, two parties in transition seek each other based on a varying and often-changing set of criteria. The recruiter's voracious appetite for the "right candidate" drives demand for an intelligent search interface that surfaces the most relevant content for the position currently being filled. In 2009, TheLadders.com set out to redesign its recruiter search interface. This talk will cover, in detail, the technical and user interface challenges faced in bridging the gaps between constantly shifting data sets, job-specific search criteria, and the drive to be the first to fill the position.

People-Centric Search
3:00 p.m. - 3:45 p.m.
Search isn't just about finding information, it is about meeting the specific needs of your user group. Here we will examine specific search user needs, how to develop a strategic approach to tool selection and implementation that meets their requirements, and how to manage your search solution so that it continues to serve the users.

Fulfillment of People’s Expectations: Stop Searching, Start Finding
Charles D. Stunson, , Director, Information Technology, AFL-CIO, American Federation Of Teachers
Daniel Fallmann, Managing Director, Fabasoft
Fulfillment is crucial for your success. You have to respond to your clients expectations of faster and better searching. In IT, the project is the only thing standing between you and your success. This session will provide a case study how the American Federation of Teachers quickly and effectively deployed enterprise search to achieve its members' and employees' needs

Increase Value, Decrease Stress: A Structured Methodology for Gathering Data For Search
Paul Nelson, Chief Architect, Search Technologies
Enterprise Search is only as good as the data on which it is searching. Too often data is hidden behind security walls, locked away in third party applications, or lost in large uncategorized oceans of data. We will present a search engine-independent process using case studies to demonstrate how data sets can be methodically analyzed and incorporated into enterprise-wide search while simultaneously enhancing their core institutional value for your end users.

An Information Governance Roadmap for Managing Microsoft SharePoint Chaos and Legal Risk
Steve Akers, Founder/CTO, Digital Reef Inc.
This session will discuss how to construct an IT roadmap and proactive strategy for effectively managing compliance and legal risks associated with growing proliferation of SharePoint content. Steve will share specific customer use cases and present how a policy-driven information governance strategy and infrastructure provides the required foundation for any digital information governance application where policy-driven management and reporting are required including; legal eDiscovery, business and IT regulatory compliance, and IT file and content management services.

Closing Keynote: Knowledge Driven Enterprises of the Future: Analysts’ Panel
4:00 p.m. - 4:45 p.m.
Lynda Moulton, Senior Analyst, Enterprise Search, The Gilbane Group, a division of Outsell, Inc.
Leslie Owens, Analyst, Forrester Research
The last 5 years have seen a fundamental sea change in information technology. The primacy of the end user in every organization has fomented a mini-revolution in information management technology that emphasizes better user experiences and the power of collaborative interaction. What will the next 5 years bring to knowledge and information management technology and practices? How can you prepare your enterprise to take advantage of the new future?

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