NOV 16-18, 2010
Washington, DC
Renaissance Washington, DC Hotel
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DELIVERING BOTTOM LINE RESULTS

Wednesday, November 17, 2010

Continental Breakfast
8:00 a.m. - 8:45 a.m.

Keynote: Search Patterns: Making Maps for Knowledge Discovery
8:45 a.m. - 9:45 a.m.
Peter Morville, President, Semantic Studios, & Author, Search Patterns
Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. It's also a radically multidisciplinary, creative challenge. In this talk, Peter Morville defines a pattern language for search and discovery that embraces user psychology and behavior, cross-channel information architecture, multisensory interaction, and emerging technology. He identifies design principles that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real time. And, he explains how futures methods and user experience deliverables can help us to create better search interfaces and applications today and invent the improbable discovery tools of tomorrow.


Leveraging Organizational Knowledge
9:45 a.m. - 10:00 a.m.
David Sanchez, Deputy Program Manager, USAF Pilot Physician Program
Martin Garland, President, Concept Searching
The ability to act on organizational knowledge is not about improving search, it's about leveraging unstructured content to achieve sustainable and measurable benefits in business processes. This talk describes a new model the U.S. Air Force Medical Service is using with automatic extraction of conceptual metadata, auto-classification of content, and rapid deployment and maintenance of organizational taxonomies. Hear about their experience driving records management, compliance, FOIA, e-discovery, reducing data exposures, and dramatically improving search outcomes. The new paradigm is the foundation that transforms metadata to be the agent of change that drives organizational agility.


Coffee Break in the Enterprise Solutions Showcase
10:00 a.m. - 10:45 a.m.

Trends in Enterprise Search
10:45 a.m. - 11:45 a.m.
The Google Search Appliance as the Gateway to Enterprise Information
Rajesh Sripada, Google Technology Manager, GlobalNet Services, Inc.
Think about all the different things you do on Google.com: search for anything from images to stock tickers and use tools that range from email to spreadsheets. And you perform this range of activities without any formal training. Inside the enterprise, Google is changing the way we unify information access by providing one search box as an intuitive gateway to all enterprise information improving employee productivity and search satisfaction in the process.

Search 3.0 - Adding the Third Dimension
[11:00 am - 11:15 am]
Oz Benamram, Chief Knowledge Officer, White & Case LLP
Searchers are missing important context around the results when ignoring the multiple dimensions of information and the relationship between: the text ("what"), the people involved ("who"), and the related projects ("why").  As our information access needs evolve, we are now looking beyond document text, into social networks and inter-related projects to provide this context.

What Are We Searching For? Information Modeling for More Effective Results
[11:15 am - 11:30 am]
Dale Kim, Senior Industry Solutions Manager, MarkLogic Corporation
Many organizations find value in leveraging metadata to search their huge volumes of information. Metadata catalogs help to improve discoverability of disparately located assets, to increase results relevance over extremely large documents, and to retrieve non-textual rich media. In this presentation, Kim will discuss how organizations implemented metadata catalogs to better achieve their specific enterprise search goals.

Driving Discovery by Understanding Context
[11:30 am - 11:45 am]
David Patterson, CEO & Co-Founder, SOPHIA Search Ltd.
One of the most important criteria to enable a high quality search experience is the ability to understand context. Solving the context issue has been an important focus within search for over 15 years and yet it has not been adequately addressed. In this talk a new approach that automatically determines context in unstructured content is presented with practical examples of how it augments applications to drive the discovery of knowledge.


Using Information to Fight Crime
12:00 p.m. - 12:45 p.m.
Steve Castor, Police BI PSCC Manager and Police Officer, Erlanger Police Department
In this session, Steve Castor will discuss how law enforcement agencies can use business intelligence to easily share information among multiple agencies and provide officers with real-time search results in the field. More specifically, he will provide details for the availability of information that is more effectively helping the Erlanger Kentucky Police Department fight crime. Using a dashboard that displays key performance indicators (KPIs) of current crime activity for supervisors at headquarters and officers in the field, the EPD has saved valuable time, money, and resources. Castor will provide examples of how this predictive policing allows police departments to help prevent and predict crime by making informed decisions about how and where to deploy the force. With the new system implemented in Erlanger, the department is experiencing improved law enforcement and crime prevention.


Attendee Lunch in the Enterprise Solutions Showcase
12:45 p.m. - 2:00 p.m.

Stump the Search Consultant
2:00 p.m. - 2:45 p.m.
Moderator: Tony Byrne, President & Principal Analyst, Real Story Group
Martin White, Managing Director, Intranet Focus Ltd
Miles Kehoe, President, New Idea Engineering, Inc
Shawn Shell, Principal Consultant, Consejo, Inc
Did you come to the Enterprise Search Summit with a particular problem to solve? Here's your chance! Bring your toughest, thorniest, most intractable search conundrum or project challenge to the session. A team of experienced consultants will compete to offer you the best advice in 2 minutes or less. The attendee whose problem most successfully stumps the consultants wins a prize!


Enterprise Search 2.0: Unified Access to Patient, Hospital, and Reference Information Impacts Children’s Lives
3:00 p.m. - 3:45 p.m.
Shelley Norton, Document Repository Administrator, Information Services>Knowledge Management, Children’s Hospital Boston
Shelley Norton, Document Repository Administrator, Children’s Hospital Boston
In the healthcare industry, every second counts and for Children’s Hospital Boston, accessing the right information impacts children’s lives. With hundreds of thousands of documents stored in multiple environments including SharePoint and collaboration team sites, and other content management systems, plus a multi-disciplined staff with various needs, education levels, and technical abilities, hospital staff had difficulties locating information. Hear about Children’s journey to ensure hospital staff has immediate access to a critical “constellation” of patient, policy and reference information  to ensure that health-care providers and support staff meet expectations and requirements for exceptional care and service, reduce risk, and ensure compliance. Norton will discuss how she’s driving high user adoption levels through individual accountability, and the value that an immediate, unified view of accurate information has on the hospital and how it translates into better patient care.


Coffee Break in the Enterprise Solutions Showcase
3:45 p.m. - 4:15 p.m.

E-Discovery Search
4:15 p.m. - 5:00 p.m.
Jason R. Baron, Director of Litigation, National Archives and Records Administration
Steven W Teppler, Partner, KamberEdelson, LLC
The 2006 revisions to the Federal Rules of Civil Procedure have spawned a cottage industry of hundreds of e-discovery cases, with increasing attention being paid to the subject of how electronic evidence is preserved and searched for across the business enterprise in response to litigation demands. At the same time, lawyers are confronting increasingly sophisticated tools and technologies in the marketplace aimed at making e-discovery search and document review more efficient, including concept search and clustering technologies used in early case assessment. This presentation will hone in on what makes the e-discovery search task both similar and different to enterprise search problems generally and will also explore how e-discovery and litigation risk are to be conceptualized as part of a larger information governance model for the enterprise. The latest findings of the TREC Legal Track, an international research project aimed at evaluating search methodologies used in e-discovery, will also be discussed.