NOV 6-8, 2013
Washington, DC
Renaissance Washington, DC Hotel
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DISCOVERING ANSWERS TO THE SEARCH PUZZLE

Wednesday, November 6, 2013

Continental Breakfast
8:00 a.m. - 8:45 a.m.

WELCOME & KEYNOTE: Building Collaborative Organizations
8:45 a.m. - 9:45 a.m.
Nicco Mele, Co-Founder, EchoDitto
Our ability to connect instantly, constantly, and globally is altering the exercise of power with dramatic speed. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. Based on ideas from his recent book, internet pioneer Mele provides insights and ideas for building collaborative organizations using revolutionary technology and more!


KEYNOTE: A New Search Architecture for the Big Data Era
9:45 a.m. - 10:00 a.m.
Kamran Khan, President & CEO, Search Technologies
Search engines, distributed processing and content processing pipelines are not new. However enabling technologies of mature search engines, powerful content processing pipelines and cheap distributed processing are coming together to empower a next generation of information access, analysis and presentation much closer to the holy grails of knowledge management. Hear from the founder of Search Technologies how modern search engines are currently being combined with powerful independent content processing pipelines and the distributed processing technologies from big data to form new and exciting enterprise search architecture, delivering results only available to the biggest companies with the deepest pockets in the past.


Information Wayfinding: The Future of Search
10:15 a.m. - 11:00 a.m.
Tyler Tate, Lead Designer, TwigKit

The puzzle pieces of search have evolved from lookup tools to the de facto way people interact with information. For that evolution to succeed, however, we must embrace a new metaphor for the search experience, which Tate calls “information wayfinding.” He reviews the elements of an information environment, surfaces the strategies people use to traverse the environment, and provides guidelines for cultivating effective information wayfinding experiences. He also suggests that search and browse must fuse into a single operation. Hear about the future of search in this session.


Search is the Ultimate Decision Support Application
11:15 a.m. - 12:00 p.m.
Martin White, Managing Director, Intranet Focus Ltd

There is a tendency to focus on search technology and the "results" it provides without thinking about why people are looking for data, information, and knowledge. They want to make decisions that have the greatest impact on the business with the minimum of risk. In this presentation the 'workflow' of a typical decision is unraveled to show the value of search as a decision support application. This is especially the case in organizations with extensive enterprise social networks. Taking this perspective enables the entire process of searching to be optimized, links search directly to business objectives and so provides the basis for a very persuasive business plan, and can be used to define the requirements for enhanced or new search applications.


ATTENDEE LUNCHEON & KEYNOTE: File Sync/Share Is Not Endpoint Backup
12:15 p.m. - 12:30 p.m.
Ann Fellman, Director, Product Marketing, Code42 Software

Due to its “social” essence, file sync/share requires a more open, less rigorous data security approach than enterprise endpoint backup, which demands the highest measures of data security. Attempting to marry the two business challenges through a single application results in an unhappy union that jeopardizes the safety and privacy of your organizational data.


The Road to Superior Search Results: Web Analytics, Industry Data, and User Research
1:15 p.m. - 2:00 p.m.
Mark Ryan, VP, Analytics & Insights, Extractable
Bess Lauer, Web Manager, Micron, Inc.

Regardless of which search an organization chooses to deploy, best practices can greatly improve the probability of driving real business benefits, as this case study from Micron and Extractable shows. Micron needed a powerful way to deliver massive amounts of technical data to engineers designing the next generation of computing devices. With Extractable's help, Micron implemented multiple search techniques and functions within traditional site search and developed techniques such as search filters, search recommendations, and search keyphrase optimization. See from the inside how Micron.com utilized web analytics, industry data, session tracking, heat maps, and user research to inform and implement a superior onsite search strategy that yielded amazing results for Micron and for site visitors.


Search Semantics
2:15 p.m. - 3:00 p.m.
Chris McKinzie, CEO, Enlyton
Bryan Bell, Executive Vice President, Expert System

The promise of semantic search for the enterprise is more long-standing than most people realize. It’s also a promise that hasn’t been completely realized in practice. This panel discussion presents some of the latest thinking on semantic technology—how it can deliver on the promise of fast, accurate information retrieval and navigation; why the technology is closer to being practical in producing fast, high-quality results; and where it can best be employed to intuitively solve the search conundrum.


Coffee Break
3:00 p.m. - 3:15 p.m.

Market Insights: Creating Successful Search
3:15 p.m. - 4:00 p.m.
Christian Gross, Search Consultant, Raytion GmbH

Determining what makes search successful may be in the eye of the beholder, but certain absolutes apply. There’s no substitute for experience when it comes to designing successful search. In this session, experts share their experiences—good and bad—to guide would-be imple- menters of search solutions away from the common pit- falls and expensive mistakes. Topics of interest include:

  • Use cases/user experience
  • Lessons learned
  • Organizational/corporate team building
  • Search ROI
  • Key performance indicators

Open Source Platform at the Library of Congress
4:15 p.m. - 5:00 p.m.
Mike Nibeck, Web Development Manager, OSI - Web Services, Library Of Congress
Pamela B. Craig, Instruction/Reference Librarian, Law Library of Congress

With the mission of providing access to the data and doc- uments that describe historical and current legislative activity, the Library of Congress developed the THOMAS system (named after Thomas Jefferson) 18 years ago. Today’s challenge is to replace this venerable system with one that is more modern and capable of meeting the needs of its 6.5 million unique visitors per year. LC needed to migrate to a modern search platform and provide a vastly improved web experience. Regardless of the mission of your organization, you can learn a great deal from the experiences of this project team.


ENTERPRISE SOLUTIONS SHOWCASE GRAND OPENING RECEPTION
5:00 p.m. - 7:00 p.m.