Evelyn L. Kent is the product manager for MCT SmartContent, where she oversees the development and integration of a general-language ontology that classifies news stories from more than 600 news outlets. She spends much of her time walking in circles muttering about how reporters use the same language to describe everything while trying to disambiguate their descriptions in stories. She has 15 years of experience as a newspaperman and believes that helping to make information accessible through better search tools is an evolutionary step in the journalist's mandate. McClatchy-Tribune Information Services collects content from news websites from around the world and enhances, categorizes, and redistributes it to the information marketplace. Read her blog at www.carefulontologist.com.