Tuesday, November 1, 2011
Continental Breakfast
8:00 a.m. - 8:45 a.m.
Architecting a Connected Enterprise
8:45 a.m. - 9:45 a.m.
Jeremiah Owyang, Industry Analyst, Altimeter Group
Jeremiah Owyang, a leading web strategist and industry analyst, discusses collaborative enterprises of the future. He provides tips for building networked enterprises that share and apply knowledge for decision-making, innovation, customer satisfaction, business success, and a stronger bottom line. Owyang illustrates with real-world examples and is sure to spark insights for you to build a high-performing networked enterprise that connects employees, customers, prospects, and partners.
KM Solutions in the Cloud
9:45 a.m. - 10:00 a.m.
Whitney Tidmarsh Bouck, General Manager, Box Enterprise
More than ever, IT is being held accountable for protecting valuable business information and intellectual property. Meanwhile, users are demanding better technology that provides the straightforward and intuitive characteristics of consumer technology for sharing content, collaborating with others and accessing information from mobile devices. Hear from Whitney Tidmarsh Bouck and a key Box client about how cloud-based solutions provide companies of all sizes with the ability to meet the demands of end users, lower total cost of key applications, while still protecting corporate information.
Coffee Break
10:00 a.m. - 10:30 a.m.
Ubiquitous Enterprise Search: New Design Approaches for Mobile and Tablet
10:30 a.m. - 11:15 a.m.
Greg Nudelman, Principal/CEO, DesignCaffeine, Inc.
The rise of smart phones and tablets is an unprecedented opportunity for enterprise search to escape traditional limits and become the single best way to access all enterprise information. It has the ability to bring search to where the business processes and decisions actually happen, in real-time, connecting your employees with vital enterprise resources and with each other. New features enabled by mobile devices include geo-location, still image and video input, voice search and unprecedented personalization. Yet mobile search also juggles some crushing constraints: limited screen real estate, fat fingers, slow and spotty connections, multi-tasking and shortened attention span, all of which dictate careful consideration of the design of search interface. Lessons from ecommerce and other consumer-oriented mobile designs will provide practical strategies on managing the high-risk mobile search investment and growing the scope of enterprise search offerings.
Search Analytics: What? Why? How?
11:30 a.m. - 12:15 p.m.
Otis Gospodnetic, Founder, Sematext International
Otis Gospodnetic, Founder, Sematext, and Lucene/Solr committer Search is increasingly the primary information-access mech- anism, so knowing how your search is doing often has a direct business impact. You’ve indexed your data and people are searching it. But how do you know if they are happy with the results? How do you know if they are finding what they need? The search logs convey what your users are telling you through their queries and clicks. You can learn what they are search- ing for and not finding, or find results they don’t click on, how deep they dig into the results, and whether your autocomplete, suggestions, and synonyms are working. This session explores what specific search analytics reports tell us and what spe- cific actions you should take based on those reports.
Attendee Lunch
12:15 p.m. - 1:15 p.m.
Search and Customer Experience — Market Insight Panel
1:15 p.m. - 2:00 p.m.
Mark Myers, Senior Director of Product Marketing, Vivisimo, Inc.David Nickelson, Director of Digital Engagement, Siteworx
The many channels through which organizations interact with customers have increased in both number and complexity. They have also become disintegrated silos in most organizations. Search can play a unifying role in overcoming this sticky business challenge.
Topics of interest:
- Federated search
- Sentiment analysis
- Information governance
- Customer interaction hubs
- Customer touchpoints
- Relevance ranking/grading schema
Optimizing Search Results Through User Involvement
2:15 p.m. - 3:00 p.m.
Jeannine A Bartlett, VP & Chief Solutions Architect, Earley & AssociatesDiglio A. Simoni, Senior HPC Scientist, Research Computing, RTI International
This presentation discusses a structured approach to optimizing search results through effective user involvement in the development of search experience. Attendees receive an overview of the methodology, and learn how it was applied to high-value content at RTI International, a leading research institute. This involves integrating analytic techniques with methods that have grown out of formal business analysis and information architecture disciplines. This includes a six-step methodology involving content analysis, stakeholder interviews, workshops, iterative ontology development and validation, and user feedback.
Coffee Break
3:00 p.m. - 3:15 p.m.
Creating Successful Search — Market Insight Panel
3:15 p.m. - 4:00 p.m.
Scott Conroy, Senior Consultant, Avalon Consulting, LLCJohn Sutton, Senior Information Architect, NavigationArts
The en vogue term is “wisdom of the crowd.” But that’s just another way of saying “experience,” and there is no substitute. This panel will share its experiences—good and bad—to guide would-be implementers of search solutions away from the common pitfalls and expensive mistakes.
Topics of interest:
- use cases/user experience
- lessons learned
- organizational/corporate team building
- search ROI
- key performance indicators
INTERACTIVE SESSION: Who Owns (Or Should Own) Search in Your Enterprise?
4:15 p.m. - 5:00 p.m.
Moderator: Lynda Moulton, President, LWM Technology Services
Enterprise search may be owned by IT, a library, HR, IM, ECM, research, QA,marketing, the CIO, a systems group, or any combination of cross-departmental teams. Titles may include search manager, “searchmaster,” search team, or search administrator. This varies as much as organizations do. In this special interactive session, attendees can share their experiences and recommend approaches that bring together technical competence and business needs.
ENTERPRISE SOLUTIONS SHOWCASE GRAND OPENING RECEPTION
5:00 p.m. - 7:00 p.m.
The Enterprise Solutions Showcase will feature the top companies in the KM, CM, search, taxonomy, and intranets marketplace, offering attendees an opportunity to explore the latest product and service solutions. If you are looking for a particular product, evaluating competing systems, or keeping up with the latest developments, be sure to visit the Enterprise Solutions Showcase.